Review-ready storyboard artifact · Meta launch creatives

ARS GoNano NuRoof Revive Creative Storyboard

Four lead-generation angles designed to educate asphalt-shingle homeowners that an aging roof may still have life, may not require immediate full replacement, and may qualify for a GoNano NuRoof Revive treatment plus a 10-year limited warranty after inspection.

Campaign brief

Brand: Arrow Roofing Services (ARS) · Offer: GoNano NuRoof Revive asphalt shingle roof treatment · Objective: high-interest homeowner leads for inspection/qualification appointments.

Core belief to teachYour asphalt shingle roof may have more useful life than it appears to have.
Conversion actionBook an ARS roof inspection to see if the roof qualifies for GoNano NuRoof Revive.
Language postureConditional, inspection-based, and transparent: “may,” “eligible roofs,” “pricing varies.”
Visual postureTrustworthy roofing expert + clear homeowner education, not scare tactics.

Recommended Meta formats

Primary: 4:5 Feed/Reels cover · 1080×1350 Secondary: 9:16 Stories/Reels · 1080×1920 Optional: 1:1 Feed · 1080×1080 Prompt quality: high for text-in-image

Prompting rules applied

Each prompt specifies scene, subject, composition, exact text, constraints, and intended use. Text-in-image is quoted verbatim once, high contrast, and paired with “no extra text.” Brand spelling is locked as GoNano NuRoof Revive.

1

Replacement Alternative: “You May Not Need a New Roof”

Lead with relief and curiosity: before spending on full replacement, learn whether the existing asphalt shingles qualify for treatment.

Awareness → Inspection
Audience insightHomeowners see curling, dryness, or granule loss and assume replacement is the only option.
Primary hook“You may not need a new roof.”
CTABook a roof inspection
Aspect ratio4:5 primary; extend background upward/downward for 9:16
Ad copy
Primary text: If your asphalt shingle roof looks tired, replacement may not be your only next step. ARS can inspect your roof to see whether it qualifies for GoNano NuRoof Revive — a treatment designed for eligible asphalt shingles at a fraction of many full replacement projects.
Headline: You May Not Need a New Roof
Description: Eligible roofs may qualify after inspection. Pricing varies.
CTA button: Learn More
gpt-image-2 prompt · static Meta ad
Create a polished Meta ad image for Arrow Roofing Services promoting GoNano NuRoof Revive.
Scene: photorealistic suburban home exterior in warm morning light, visible asphalt shingle roof with mild age/wear but no active leak or severe damage, clean blue sky, trustworthy residential roofing context.
Subject/composition: ARS roofing specialist in branded navy-and-orange workwear standing safely on the ground with a tablet, looking up toward the roof; house roof fills upper two-thirds; leave clean negative space in the lower-left for headline. Modern, credible, local-service feel.
Exact text, rendered once, verbatim, high contrast: "You may not need a new roof."
Typography: bold clean sans-serif, white text with subtle navy shadow, large and highly legible; small ARS-style badge in top-left that says "ARS" only.
Constraints: no extra text, no watermark, no unrelated logos, no storm damage, no missing shingles, no structural damage, no before/after claim. Do not imply guaranteed results. Use only the brand name GoNano NuRoof Revive if the product name appears.
Intended use: 4:5 Meta feed ad for homeowners; educational lead generation; premium but approachable roofing service.
Production notes
  • Do not show a destroyed roof; the promise is “inspection may reveal an alternative,” not emergency repair.
  • Keep ARS trust cues strong: professional, safe, local, and consultative.
  • For 9:16, keep headline in lower third and roof detail in upper half.
2

10-Year Limited Warranty: “Eligible Roofs May Qualify”

Make the warranty angle compelling without overclaiming: qualification and inspection are mandatory.

Trust → Appointment
Audience insightWarranty language reduces perceived risk, but must be framed accurately.
Primary hook“Eligible roofs may qualify for a 10-year limited warranty.”
CTACheck eligibility
Aspect ratio4:5 feed; 9:16 story version with larger warranty badge
Ad copy
Primary text: Some asphalt shingle roofs may qualify for GoNano NuRoof Revive and a 10-year limited warranty — without jumping straight to full replacement. ARS will inspect your roof, explain eligibility, and show you your options clearly.
Headline: Eligible Roofs May Qualify
Description: 10-year limited warranty available for qualifying roofs. Inspection required.
CTA button: Sign Up
gpt-image-2 prompt · static Meta ad
Create a high-trust Meta ad image for Arrow Roofing Services promoting GoNano NuRoof Revive eligibility.
Scene: photorealistic close view of a well-maintained suburban asphalt shingle roof and front porch, golden-hour light, ARS roof specialist holding a clipboard/tablet with a homeowner on the driveway, both relaxed and reviewing inspection results. The roof should look aged but serviceable, not damaged.
Subject/composition: prominent roof plane in background, human consultation in foreground right, large clean navy information panel on left. Professional local roofing inspection mood.
Exact text, rendered once, verbatim, high contrast: "Eligible roofs may qualify for a 10-year limited warranty."
Typography: bold sans-serif, white text on navy panel, orange accent underline, clean kerning; include a small top-left badge reading "ARS" only.
Constraints: no extra text, no watermark, no unrelated logos, no guarantee language, no phrase "adds 10 years," no waterproof/leak-proof/storm-proof wording, no structural repair visuals. Product name must be GoNano NuRoof Revive if included.
Intended use: 4:5 Meta feed ad and 9:16 story crop for homeowners considering roof replacement alternatives.
Production notes
  • Warranty claim must stay conditional: eligible roofs, may qualify, inspection required.
  • Avoid shield icons that imply “storm-proof” or “leak-proof.” Use a document/checkmark motif instead.
  • Landing page should define limited warranty terms and qualification criteria.
3

Cost Difference: “$20K Replacement vs ~$5K Treatment Example”

Use a simple comparison to create thumb-stop interest while clearly labeling the numbers as an example and noting that pricing varies.

Consideration → Lead
Audience insightReplacement-cost anxiety creates strong motivation to investigate a lower-cost option.
Primary hook“Before you price a new roof, price an inspection.”
CTAGet inspected
Aspect ratio4:5 with split-card comparison; 1:1 crop viable
Ad copy
Primary text: A full asphalt shingle roof replacement can be expensive. In some cases, eligible roofs may be candidates for GoNano NuRoof Revive instead. Example comparison: a $20K replacement project vs. an approximately $5K treatment project. Actual pricing varies, and inspection is required.
Headline: Compare Before You Replace
Description: Eligible asphalt shingle roofs may have another option.
CTA button: Get Quote
gpt-image-2 prompt · comparison infographic ad
Create a clean high-converting Meta comparison ad for Arrow Roofing Services and GoNano NuRoof Revive.
Scene: polished photorealistic background of a suburban asphalt shingle roof seen from a safe drone-like angle in bright daylight, lightly blurred to support overlaid comparison cards.
Subject/composition: two large side-by-side pricing cards centered over the roof background. Left card: full replacement context, muted gray/red accent. Right card: GoNano NuRoof Revive treatment context, navy/blue/orange accent. Clear visual hierarchy, modern home-services ad design.
Exact text, rendered once, verbatim, high contrast: "$20K replacement vs ~$5K GoNano NuRoof Revive example"
Typography: bold sans-serif, very large numbers, white/navy high contrast, small orange accent line. Include a small ARS badge that says "ARS" only.
Constraints: no extra text, no watermark, no unrelated logos. Do not imply every roof qualifies or that pricing is guaranteed. Do not say waterproof, leak-proof, storm-proof, or guaranteed to add 10 years. Avoid tiny legal text in the image; reserve disclaimers for caption/landing page.
Intended use: 4:5 Meta feed ad for homeowners comparing roof replacement cost to inspection-based treatment options; infographic-style but premium and uncluttered.
Production notes
  • Caption must include: “Example only. Actual pricing varies. Inspection required.”
  • Use “~$5K” and “example,” never “only $5K” or universal pricing.
  • Do not use a red X over replacement; position ARS as consultative, not anti-replacement.
4

Education Discovery: “Does Your Roof Qualify?”

Question-led creative invites homeowners to self-identify and take a low-friction next step.

Quiz/Lead Form
Audience insightA question lowers resistance and shifts the frame from “buy now” to “find out.”
Primary hook“Does your roof qualify?”
CTATake quiz / Request inspection
Aspect ratio9:16 lead form story; adapt to 4:5 feed
Ad copy
Primary text: Not every roof is a fit — and that’s exactly why ARS starts with an inspection. If you have asphalt shingles, we can help determine whether your roof may qualify for GoNano NuRoof Revive and explain your next best options.
Headline: Does Your Roof Qualify?
Description: Asphalt shingle roof? Start with an ARS inspection.
CTA button: Learn More
gpt-image-2 prompt · story/quiz creative
Create a vertical Meta story ad for Arrow Roofing Services promoting GoNano NuRoof Revive qualification.
Scene: photorealistic homeowner POV from the driveway looking up at an asphalt shingle roof on a tidy suburban home, soft daylight, friendly and educational. Include a roofing specialist at the edge of frame on the ground pointing toward the roof with a tablet, not on the roof.
Subject/composition: vertical 9:16 layout with roof texture in the top half, homeowner/inspector context in lower right, large question-style text centered in a clean white rounded panel. Use ARS navy, blue, orange, and white.
Exact text, rendered once, verbatim, high contrast: "Does your roof qualify for GoNano NuRoof Revive?"
Typography: bold sans-serif, dark navy text on white panel, orange question-mark accent, very legible on mobile. Include a small top-left badge reading "ARS" only.
Constraints: no extra text, no watermark, no unrelated logos, no guarantee, no severe damage, no leaking water, no storm imagery, no structural repair visuals. Keep the product name exactly GoNano NuRoof Revive.
Intended use: 9:16 Meta Stories/Reels lead-form creative for homeowners with asphalt shingle roofs; education-first qualification message.
Production notes
  • Pair with a short lead form: roof type, roof age range, visible aging, address/ZIP, preferred inspection time.
  • Use the landing page to state that not all asphalt shingle roofs qualify.
  • Keep the image focused on discovery, not a promised outcome.

Compliance language guardrails

Use

  • “Eligible asphalt shingle roofs may qualify.”
  • “Inspection required.”
  • “10-year limited warranty.”
  • “Pricing varies.”
  • “May be an alternative to full replacement.”
  • “GoNano NuRoof Revive” exactly, every time.

Avoid

  • “Guaranteed to add 10 years.”
  • “Waterproof,” “leak-proof,” or “storm-proof.”
  • “Fixes structural damage.”
  • “Every roof qualifies.”
  • “Only $5K” as a universal price.
  • “NuRoof” alone without GoNano NuRoof Revive.

Review checklist

Brand name appears as GoNano NuRoof Revive and not shortened.
Warranty language says eligible roofs may qualify and 10-year limited warranty.
All pricing examples include example / approximate / pricing varies.
No creative states or implies waterproof, leak-proof, storm-proof, or structural repair.
Every image prompt includes exact quoted text rendered once and “no extra text.”
Every concept directs viewers to inspection/eligibility rather than guaranteed outcome.
Visuals show asphalt shingles that are aged/serviceable, not catastrophic damage.
Meta crops have safe zones for 4:5 feed and 9:16 stories/reels.